Pre Proposal
Sacred sent of Japanese mind
NaNa gallery
NaNa gallery
PRODUCT
solid perfume
おもいやり-天-
omoiyari-SORA-
“Omoi-yari” (Thoughtfulness) is the essence of the Japanese spirit.
It means embracing differences, cherishing yourself, and holding compassion for others.
Caring for others. Caring for yourself. Caring for nature.
The happiness born from thoughtfulness spreads through your heart and out into the world.
"Wa wo motte toutoshi to su" (Harmony is to be valued above all.)
This fragrance is a blend inspired by this cherished teaching passed down since ancient times.
A harmony of traditional Japanese scents and fragrances loved around the world.
May this scent bring a smile to your face, and may that smile bring happiness to someone else.
[Solid Perfume Ingredients]
Hinoki essential oil*, sandalwood essential oil, frankincense essential oil, rose essential oil, shea butter
*Jingu Forest Ise Hinoki (trademark pending)
The hinoki essential oil is made using 100% hinoki wood from the sacred forests of Ise Jingu, Japan's most revered Shinto shrine, dedicated to the sun goddess Amaterasu.
[Contents]
50g
[How to Use]
Apply your preferred amount to your hands, neck, or behind your ears at any time of the day and enjoy the fragrance. Perfect for moments of relaxation after a bath or before bedtime.
[Incense Case]
Glass Art: "Heaven - SORA"
Glass Artist: Mieko Noguchi
Please note that orders for the artist’s works are handled separately from this project.
PRODUCT
Cypress aromatic powder
おかげさま-常若-
okagesama-TOKOWAKA-
The forests of Ise Jingu radiate the enduring vitality of life since ancient times.
Within these sacred woods lies the Japanese cypress (hinoki), nurtured for over 1,300 years to sustain the ritual of Shikinen Sengu, a tradition of renewal. Each tree carries the spirit of Tokowaka—everlasting youth and vitality, maintaining its fresh essence throughout time.
Amid the repetition of rituals, an eternal nature is revealed, embodying the cherished Japanese spirit of harmony and reverence.
With gratitude for the ability to carry on this sacred tradition and with prayers for a future stretching far beyond the horizon, this fragrance is a bridge between nature, humanity, and the part of Earth's life force that is you.
May this mystical aroma accompany your deep, gentle breaths, nurturing the Japanese spirit within and bringing you profound bliss. Okagesama—thanks to all that is.
[Aromatic Powder Ingredients]
Hinoki essential oil*, pearl powder
*Jingu Forest Ise Hinoki (trademark pending)
The hinoki essential oil is made using 100% hinoki wood from the sacred forests of Ise Jingu, Japan's most revered Shinto shrine, dedicated to the sun goddess Amaterasu.
[Contents]
10g
[How to Use]
Place a spoonful in the center of your left palm and gently spread it in a circular motion using your right ring finger. Bring your hands close to your face, clasp them together, and enjoy the fragrance as you take deep breaths to calm your mind. Incorporate this practice into your morning meditation or other rituals to create a happy and fulfilling day.
[Incense Case]
Lacquerware made from Jingu Forest Ise Hinoki: "Tokowaka no hinoki”("The Eternal Cypress")
An artistic creation by a traditional maki-e artisan.
CONCEPT
The Experience of "Listening" to Fragrance
In the Japanese art of incense (Kōdō), the act of experiencing fragrance is expressed as "listening to the fragrance." It involves tuning the heart to the subtle scent and sensing the deep world it reveals. In this world, there is no right or wrong answer. The image that resonates in each heart unlocks the true essence of the fragrance.
We believe that fragrance should not only be inhaled through the nose but also heard with the heart, honing all five senses. However, in modern times, we are surrounded by artificial scents, and our ability to perceive the delicate fragrances of nature is gradually being lost.
The scent emitted by trees and flowers is the very essence of life itself. To feel it is to reclaim our innate vitality and deepen our harmony with nature.
The Fragrance of the Japanese Spirit
The Japanese spirit, symbolized by words such as "Omoi-yari" (thoughtfulness) and "Okagesama" (gratitude), has been nurtured alongside the blessings of nature, including mountains and the changing seasons.
Just as one puts their heart into a cup of tea in the tea ceremony, every "Way" in Japan, from the Way of Tea to other traditions, places compassion for others at its core. We wish to share this Japanese spirit with people around the world.
Creating moments to nurture the Japanese spirit in our daily lives is essential. It is a time to cultivate our five senses, listen to the voices of nature, and reflect on ourselves.
A moment to calm the heart, harmonize with nature, and feel oneself as part of the universe. This, perhaps, is the true richness we seek in our modern lives.
Sending Prayers for Harmony with Nature
Japan has long believed that the eight million gods reside in nature. The fragrance of hinoki, nurtured in this sacred land, carries the prayers and heart of the Japanese people, who have lived in harmony with nature.
We do not simply wish to deliver this fragrance, but to offer it as a gift filled with respect, gratitude, and prayers for peace. With the hope that as more people embrace the Japanese spirit, respect for nature will spread, and the world will become more peaceful.
May this fragrance bring moments of calm and fulfillment to your daily life. We pray that the harmony within you will connect with future generations, continuing to grow and expand.
PROJECT WE SUPPORT
We support activities that foster the beauty, sensibility, and spirit of Japan, as well as nurture the five senses, through the following initiatives:
Preservation of the Ise Jingu Forest
Plowing with horses for future generations
Supporting workshop programs for children to protect forests
Offering horse-plowed rice to Ise Jingu
When you enjoy the fragrance of the Japanese spirit, it becomes a moment that enriches the hearts of future generations.
ABOUT US
〒150-0012 3-5-29 Hiroo, Shibuya-ku, Tokyo
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